Business Development and Marketing Professional

Would you like to be part of a team that is commercializing an innovative new way to improve the environment, water quality, and quality of life for all?
 

Enspired Solutions seeks a driven and dynamic Business Development and Marketing Professional to join our team at our Lansing, Michigan headquarters.  

The ideal candidate will have a strong background in business development and marketing, with a passion for environmental solutions. You will be responsible for identifying new business opportunities, building relationships with potential clients, driving revenue growth, and expanding our market presence. 

About Enspired Solutions

Enspired Solutions is a women-owned startup established to tackle one of the most pressing environmental issues worldwide. Per- and polyfluoroalkyl substances (PFAS) are a group of synthetic chemicals that have been widely used for more than 60 years to make firefighting foams, coatings, and lubricants. PFAS are known to be toxic and, due to their high stability in natural environments, they are also called “forever chemicals.” 

Enspired Solutions is commercializing a USEPA-award-winning, patented chemical technology to permanently destroy PFAS in water and return them to non-toxic molecular components without the need for off-site disposal. 

We call our UV-based water treatment reactor the PFASigator™ and foresee that it will become an in-demand water treatment technology.  Our startup company is set to expand rapidly and we need a highly skilled, self-motivated Lab Manager to join our diverse team and help us meet our customer’s PFAS destruction needs.

Responsibilities

Business Development: 

• Research: Conduct market research to identify target markets, trends, customer needs, and competitive landscape. Identify and pursue new business opportunities.
• Sales: Engage with potential clients to identify needs and provide key information, lead initial conversations, qualify leads, and nurture relationships with key stakeholders, including clients, partners, and industry influencers. Collaborate with the executive team to develop and implement sales strategies.
• Presentations: Develop and deliver presentations that promote the capabilities and benefits of our technology.
• CRM: Track opportunity development and communications in Hubspot.
• Agreements: Prepare and present business proposals, contracts, and agreements.
• Representatives: Interface with manufacturer’s representatives.

Marketing: 

• Tradeshow Attendance: Represent the company and our technology.
• Marketing: Draft outreach plans, contribute to campaigns and strategies, create content, manage subcontractors, and help optimize visibility and engagement.
• Digital Media Management: Develop and share digital content (website, social media, email marketing to build brand awareness and communicate our mission effectively.
• Prospect Interaction: Serve as the first point of contact for potential clients and partner with manufacturers and technical experts to promote and sell our product(s).
• Analysis: Analyze marketing performance metrics and recommend strategy adjustments, as needed.

Qualifications

The ideal candidate will have a B.A., M.A., or MBA in business, marketing, communications or a related field, and:

• Previous experience in sales, marketing, or client service, ideally supporting digital channels and content.
• Ability to build and maintain relationships with customers and effectively communicate.
• Comfortable with representing the company at professional trade shows, including travel (approx. 25%).
• Ability to work collaboratively with scientists, engineers, and business professionals.
• Excited about the opportunity to thrive in a small company/startup culture, requiring continual growth, innovation, high energy, and dynamic priorities.
• Recognize and support the value of diversity in persons, ideas, and communication styles.

Enspired Solution's office and lab are in Lansing, Michigan.  This job is a combination of in-office work, work-flex schedule (time and place), and travel (approx. 25%).  Travel includes paid housing, meals and transportation.

Benefits

Enspired Solutions staff are offered paid time off, paid holidays, healthcare, life insurance, new-parent leave, work-flex program, MSU Research Foundation affiliate benefits, and a chance to be a part of groundbreaking research and innovation.

Qualified applicants are welcome and will be considered regardless of gender identity, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences.